The distinction between affiliate marketing and influencer marketing is becoming increasingly hazy in today’s dynamic digital environment, which is a good thing. “Should I use influencers or affiliates?” is no longer a question that brands ask. Rather, their question is, “How can I combine the power of both?” Influencer-affiliate hybrid partnerships are useful in this […]
In a world where digital marketing is evolving at a faster rate than ever before, affiliate programs have advanced far beyond banners, coupon codes, and last-click attribution. In 2025, we’re witnessing a fundamental change—a more clever, compassionate approach to affiliate marketing. Welcome to the era of performance-based partnerships, where success is determined by alignment, impact, […]
Having the best product or the most visually appealing ad campaign is not enough to build your brand in today’s hyperconnected world; you also need to consider who you’re growing with. A smart, scalable method for encouraging long-term growth is the partner ecosystem, which involves building a network of partners who are as driven to […]
In a digital world where consumers are avoiding ads, privacy laws are getting stricter, and winning over customers’ trust is more challenging, brands are looking for more clever and meaningful ways to grow. The next big thing in performance marketing is brand affiliate partnerships. These aren’t your normal affiliate deals. We’re talking about brand-to-brand strategic […]
In the past, affiliate marketing was considered a side project of brand strategy. Maybe a “nice to have.” Something you threw a budget at, gave to an intern, and hoped would bring in a few more sales. But in 2025? That way of thinking is out of date. These days, affiliate programs are more than […]
